Biddy Percival founded Elizabeth Percival University Entrance and Careers Advice 15 years ago. She is UCA’s key advisor and has worked as an education consultant for many years.  She is a graduate of Durham University who taught A levels before working at Imperial College, London University for 25 years in various key administrative roles, including student admissions and graduate career guidance.  During this time she has gained wide and invaluable knowledge of British universities.